The Google Play Pass subscription is officially launched. Is Google looking at Apple's ideas again?

Google has officially confirmed that the new Play Pass service will be launched soon. The idea of the project is that Android users will be able to get access to paid Google Play Store applications and games for a small monthly fee. It would look revolutionary and attractive. And the main thing is unique. If not for one "but": the same service a few months ago announced Apple. And it is about to be available to all iOS users.

Why do I need a subscription?

With the growth of the mobile gaming industry and the subsequent growing popularity of smartphones, shopkeepers such as Google and Apple have begun to realize that over time, revenues from traditional app sales will fall. Giants such as Spotify and Netflix, services that provide access to an unlimited amount of content for a very modest fee, also added oil to the fire. It is much less than buying everything separately. And in the long term, the user "sits down" on such a model and pays regularly, but in small portions instead of buying something once in six months. And you are subscribed to some services? Tell us about it in our Telegram chat room.

Google doesn't officially reveal any additional details about its new service. Still, according to rumors, Play Pass will cost $4.99 a month, and the launch line will include such projects as 80 Days, Brothers: A Tale of Two Sons, Limbo and Stardew Valley. And in terms of structure and ideology, the service is very similar to Apple Arcade. And it just can't be a coincidence.

Apple Arcade vs. Google Play Pass

Apple Arcade was announced long enough, and it is clear that Google does not want to lag in this new race. In any case, game subscription services were supposed to appear on mobile platforms sooner or later, but users never took a positive view of free copying. On the one hand, it will be interesting to see what impact such services will have on the business model of free-to-play games with in-game shopping, which currently dominates in mobile games. However, for this purpose, it would be enough to have one platform.

Here's what I'm talking about: the subscription model may not work with the mobile market and then "distort" the entire economic system of the app store. Thus, instead of increasing revenue, the store holders can get a sharp drop in revenue. So wasn't it better for Google to wait and see the mistakes of the competitor (which will undoubtedly be) and only after that to release its subscription model with the slogan "much cooler than in a neighboring store"? Instead, the search giant once again copied the actions of Kupertinovtsev, which is not the fact that the correct. With this approach, Google will continue to be in the eyes of the public is always only the "second number. There is no need to go far for examples. Take the same release of Android 10. Moreover, the subscription from Apple will provide users with exclusive content, which will not be on other platforms, while Google offers to pay for common applications from the virtual store.

In general, the situation is strange. On the one hand, subscription services will allow enjoying a lot of projects for a relatively small amount of money. On the other hand: why do we need two identical services? After all, it is necessary not only to copy a competitor but also to entice his audience. Otherwise, there is no sense in such competition.